Tuesday, June 14, 2011

About corporate fundraising

Corporate Philanthropy is something that has become very noticeable these days. Corporate organizations are extending their support in a very larger way. Large organizations generally have tie-ups with major charity organizations.

Charity organizations are known to organize corporate challenges and events at the premises of the corporate donors. Larger organizations are asking each and every employee to extend their support to the causes of the charity organizations. If you are an active member of a charity organization, you will have to look at some unique corporate fundraising ideas.

Raising funds from within a corporate environment is tough and it requires good time management skills. If you are very new in the charity organization, you will have to take the help of few seniors who have already undertaken the corporate fundraising events. Before you enter the corporate philanthropy domain, you will have to do an extensive research on corporate funding. In the past few years, it is seen that corporate funding for charity has increased a lot. This is primarily because of the fact that charity organizations are concentrating a lot towards corporate funding activities. In an corporate environment, you have to be very patient because the decisions for fundraising activities can be delayed due to several reasons. In a corporate environment, decisions are taken collectively. So, there are times that you have to follow up with the decision makers on a timely basis. One of the most common corporate fundraising activity is the quiz activity or competition. Such corporate competitions can raise a lot of money.

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Community awareness and fundraising

There are many traditional ideas for nonprofit fundraising such as direct mail, grants, events and individual giving. Although these methods or ideas are good and effective, they will surely run dry after some point of time. You and your group needs to get creative and come up with new ideas that will increase the input of funds.

When you and your team members have made up your mind to think of something out of the box, you will need to have a brainstorming session. Such sessions are known to bring out the best in individuals who have the same goals. After you and your group has come out with something very unique, you and your group will have to test the idea or plan. If there is a huge influx of funds, then you can draw the conclusion that the idea has clicked big time. Many charity organizations are looking at community awareness along with the fund raising activities.

If you are a member of a nonprofit fundraising organization, then you need to target not only the bigger donors, but also the smaller donors. When you and your group plan for a fund raising event ensure that you have a greater event. Larger fund raising events give larger funds and can do a lot good for your cause. If you are out of ideas for the fundraising activities, you can check out the internet for some cool ideas. Most of the ideas on the internet are tried and tested, so you may not have to do a dry run.

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